Essential Secrets for Tomorrow’s Recruiting Legends
Market your company’s own unique style with a clear understanding of the specialist recruitment services that you offer. Position yourself as the specialist recruitment agency that you undoubtedly are or should be. This will help your customer base trust in you. Failure to define what makes you and your company special and you are likely to be seen as just another recruitment agency.
Create an appealing brand because this is what you will be representing when it comes to visual recognition of your media. Input your own creativity skills and/or those of a professional graphic designer.
Linked-in today is the business-networking site that has the means to help you get connected to most of your customers, that’s not to say it won’t be another tomorrow! Always try and keep up to date! From the smallest to the largest companies and for access to a spectrum of human resource, linked-in serves well as the preferred channel to communicate with regard to both ends of your market. Your brand, company and personal profile can be represented here in the interests of promoting your services vis-à-vis connecting, advertising, joining groups and posting articles relevant to your market. Consider allocating a sensible advertising budget in order to fully promote your business.
Exhibitions and Trade shows represent real life when it comes to building your network and since exhibitions, trade shows and networking events are the places where most companies pay thousands to exhibit, they are where one should spend quality time.
Twitter. I must admit to not having fully exploited this medium yet, it is very much part of today’s business culture and should be used as a tool to communicate with potential customers after all it may well be that friends on Twitter become your clients in the future.
Cold calling should be both impressive and natural or get out of here! That’s the opinion from someone who has been in the business way longer than social media has been around. Do your research first and establish that the client has a need for what you can deliver. Positive elements to your call might be: an indefinable originality that comes from you, coming across with a sound understanding of the client organisation you intend to approach, not speaking to much, listening and responding with empathy and absolutely no hard sell technics. In other words your attitude should be impressive enough to attract not repel.
Email marketing is one useful tool available to all budding recruiters. Like putting pen to paper it can be detrimental if insufficient care is taken, so prepare each one with your potential customer in mind. Blanket and impersonal distribution is not a good idea.
Referrals are an excellent means of growing a client base within a tight budget. Use your H.R. knowledge base and remunerate those individuals who are able to partner with you in order to gain interest from potential customers.
Getting to know you with passion and enthusiasm and apply to your relationships with clients and candidates.